Client: Black Sage Butcher

Industry: Food and Grocery

Timeline: 4 weeks

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STRATEGY:

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Black Sage Butcher, an artisanal, culinary butcher shop located in the Southern-Okanagan wanted to communicate the fact that they source local AAA BC beef. This is one of their unique selling points, so we decided to feature this important message in it's own video: Steak BC. 

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This video was optimized for Facebook Ads and content, but we also delivered them Reels in a 9:16 aspect ratio in order to be posted and boosted on Instagram as well.

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RESULTS:

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🐄 More brand recognition on social media

👔 A more professional appearance on their social media pages

☀️ Increased trust